a list of things you can write blog posts about

To give you some additional ideas on what you can write blog posts on, here’s a whole list of possibilities. See if some of these get your imagination going:


Insights from company officers
Tips and tactics
Product reviews
New product introductions
FAQ’s
Questions from other customers
Updates on products, services, and your business
Surveys and survey follow ups
Requests for referrals
Industry news
Your newest customers and current projects
Contests
Discounts
Coupons
Special offers
Articles
Sales
Customer testimonials
Tutorials
Downloads
Changes in business that affect customers
New applications for existing products/services
Statistics
Links to relevant sites
Create a series of emails on a topic and send them out over the space of several days or more
Tips and advice on how to find quality businesses to purchase from and work with (what to look for, what to avoid…)

I love that last one, there’s a lot of concern out there about buying shoddy merchandise, getting bad service, or getting involved with a bad company. If you teach them how to avoid businesses they don’t want to work with, you can then help your prospects understand how a quality business, such as yours, CAN help them.
Scare them You can even educate your readers on all the bad habits most other businesses have. Horror stories are great. Any tales of caution you can supply will get read religiously.
You want to make it so that by the time someone gets done reading everything you’ve provided for them, it won’t matter if they look at other alternatives or talk to other sales people—they’ll return to you because you’ve educated them on all their alternatives and they’ve chosen to work with you.
What sets you apart? Can’t think of anything that sets you apart from other business owners? You’d better come up with something fast. If there aren’t any good reasons for your prospects to choose you above all others, you won’t be in business very long.
There is no end to the things you can write about in emails to people. In addition to the suggestions in the article above, just put yourself in the shoes of the people visiting your blog and imagine what kinds of questions you would have. What kind of questions do people wanting what you offer generally have? When you talk to people or reply to emails, take note of the questions they ask and turn them into emails.